Marketing
Vouchers and newsletters that bring guests back.
Sell vouchers, send newsletters from ready-made blocks and reward regulars – using the customer data your POS already has.
Vouchers
Vouchers: the gift that brings guests to you.
Sold at the POS, handed over as a receipt, PDF or wallet card. Redemption also works in partial amounts – the POS remembers the remaining balance.
- Issued on paper, as PDF or wallet card
- Redeem with remaining balance
- Issue goodwill vouchers
- Outstanding balances in the back office
Email campaigns
Design newsletters – without an agency, without HTML.
Choose a template, insert text and image, check the preview, send. The email only goes to guests who have consented and confirmed their address.
- Blocks and templates with preview
- Double opt-in, one-click unsubscribe
- Send to everyone or within a radius of a postcode
- Sent in your business's name
Customer data
Customers you are allowed to know.
Whether via loyalty card, online order or a form at the counter: consents are documented, addresses confirmed. With the on-site POS, the data stays in your business.
- Customer form with consent
- Linked to the loyalty card
- Manage customers in the back office
- On-site POS: data stays in-house
Specials
Happy hour, staff discount, club benefit.
Discounts for specific groups are applied by the POS automatically – at set times, only on selected items or only for members with a company email.
- Discount per group, percentage or fixed amount
- Time window and daily limit
- Certain items only
- Invitation by link
Matching modules
Matching modules
Vouchers, email marketing and Loyalty are separate modules – bookable individually, strongest together.
Vouchers
Sell and redeem vouchers, even in partial amounts
Details
Sell gift vouchers at the POS or issue them as goodwill (printed receipt, email with PDF, Apple/Google Wallet), redeem them as the "voucher" payment method with remaining balance, refund to the balance on a void. Overview of all vouchers and outstanding balances in the back office. Optionally linkable to a loyalty card and customer — Loyalty is not required for this; conversely, the Loyalty points reward "voucher" needs this module.
Newsletter
Email campaigns to guests who have opted in
Details
Email campaigns to guests who have consented and confirmed their address (double opt-in): templates and blocks instead of HTML, sending to everyone or within a radius of a postcode, one-click unsubscribe. With an edge POS, customer data is synced with the cloud for this — without this feature (or delivery shop/Loyalty), no customer record leaves the device.
Digital loyalty card
Stamps and points in the wallet – no app
Details
Digital loyalty programme built around the loyalty card for Apple Wallet and Google Wallet (no app, via QR code at the entrance or direct link): stamp cards and bonus points with rewards and a points catalogue, redeemed directly at the POS or online via "My rewards". Automations: birthday reward, win-back for inactive guests, reminder before a reward expires, "almost full" reminder on the card. Benefit groups: friends & family, regulars, your own team, clubs or neighbouring businesses get a private invitation link — members receive their benefit (percentage or fixed amount, optionally only for certain items, time window, daily limit, time-limited membership, on request only with a company email address) at the POS automatically. Vouchers are a separate module — points rewards of type "voucher" require it.
Frequently asked questions
Am I allowed to send newsletters to my guests?
Yes, with their consent. shoptimo obtains it via double opt-in and documents it – you only write to confirmed addresses.
Can I use vouchers without the loyalty card?
Yes. Vouchers are a separate module and need neither Loyalty nor customer data. If you wish, you can link them to both.
What happens to a voucher when a sale is voided?
The redeemed amount goes back to the balance – the guest can keep using the voucher.
What about my old paper vouchers?
We import existing vouchers as balances at launch. Your guests redeem them as usual.
Next step
In 30 minutes you'll know if shoptimo fits.
We advise you personally: which modules your business needs, what it costs and how the switch works. Pick a slot in the calendar or request a callback.
- Reply on the same working day
- We import your items from your old till
- Cancel monthly
Arrange a callback
Name, number and preferred time – we'll get back to you.